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objective
Attract shoppers to Coca-Cola’s Shopping Bay
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Platform
Three 7” tablet screens custom fabricated to become a digital bay breaker.
Multiple digital bay breakers installed.
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Audience
Shoppers within modern format retail stores in New Delhi
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Content
Images & videos of Coca-Cola brands, including information on on-going special offers.
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Key Benefit
Three digital screens working in sync offers Coca-Cola a unique way to make their shopping bay stand out amongst other bays, helping attract more shoppers to their bay.
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Additional Benefit
Helps save printing costs & wasting paper for brand collaterals.
Also offering a faster turnout time to get new brand collaterals on-screen, across locations, in real time.
