• objective
    Brand Engagement & Sales at Point of Purchase
  • Platform
    7” Tablets custom fabricated into Interactive Tabletop Cocktail Menus
  • Audience
    Visitors to Bars in Top 5 Star Hotels in New Delhi
  • Content
    Images & videos of cocktails prepared using Pernod Ricard portfolio brands available at the respective location.
  • Key Benefit
    Pernod Ricard is able to drive visibility & sales across portfolio brands, direct at multiple points of sale, from a single online dashboard.
  • Business Result
    30% Increase in Sales for Cocktails Featured in the Interactive Tabletop Cocktail Menus
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